Almost Four Decades After Its Birth, The Diversity Industry Thrives on Its Own Failures

Jul 14, 2021 by

by Heather Mac Donald, Quillette:

Campus diversity advocates have pulled off their greatest coup to date: They have declared “diversity” to be a freestanding academic discipline, thus injecting their bureaucracy-heavy apparatus into the very heart of the academic enterprise. As of this month, Bentley University, a business-oriented liberal arts school in Waltham, Mass., will offer a Bachelor of Arts and a Bachelor of Sciences degree in diversity, equity, and inclusion (DEI). By all accounts, this is the first undergraduate major dedicated to churning out more diversity bureaucrats and consultants. It will not be the last.

The BA track in DEI studies will prepare students for non-profit and community-based work by focusing on “theoretical approaches to social justice,” according to Bentley. The “sciences” track emphasizes the “importance of DEI in organizational strategy,” for students heading into the private sector.

Designing the new major was relatively easy, and would be easily replicable at other schools, its architects said. Bentley created just one new “foundational” course, while repackaging Bentley’s existing social justice-themed offerings under the DEI banner. “You may be surprised to find that your campus is already well on its way to forming a DEI major,” said sociologist Gary David. That is an understatement. Bentley is relatively conservative compared to other liberal arts colleges, yet was already awash in courses such as “Race and Racism in U.S. History” and “Gender and the Law.”

Bentley offers pragmatic justifications for this new academic field. The diversity-consulting business is white hot, having been turbocharged by the death of George Floyd. Any large corporation that had not yet hired an in-house diversity manager rushed to correct that omission in 2020. Other firms, already supplied with internal inclusion specialists, brought in outside diversity outfits to double down on their efforts to root out their own institutional racism.

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