Bible publishers reporting jump in sales amid coronavirus fears
by Michael Gryboski, Christian Post:
Publishing companies that sell Bibles have reported an increase in purchases in recent weeks, likely connected to concerns over the coronavirus pandemic.
Tyndale House Publishers, a Christian publisher based in Carol Stream, Illinois, saw a considerable increase in their Bible sales last month compared to March 2019.
This includes their Life Application Study Bible sales going up 44% and sales of the Immerse Bible going up 60%, according to Jim Jewell, an executive at Tyndale.
In an interview with The Christian Post on Tuesday, Jewell said he believes concerns over the pandemic “has upended almost everyone’s lives in some way.”
“It’s not surprising that people turn to the comfort and clarity of the Bible in times of trouble and uncertainty,” he said, adding that social media engagement for Tyndale was also growing.
“On [our Facebook page for the] New Living Translation, where we post Bible verse memes, engagement was triple what it was last March and up 72% from just last month.”
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