Hey ANZ: Forget Love Speech, here’s a guide to Love Action

Feb 25, 2020 by

by Stephen McAlpine:

As a general rule of thumb, the bigger and nastier the organisation, the better the PR machine.  The biggest and nastiest (think Nazi Germany or Communist China) have PR machines that kick over into propaganda juggernauts.

Why hello ANZ Bank!

[…]  Enter the ANZ’s campaign against hate speech, called Love Speech.  What better way to prove that instead of being an ogre with fangs and talons, you’re actually just a cuddly , misunderstood teddy bear?  Throw a lot of colour at people, along with a few love-is-love bombs, that should do the trick. That should pacify the baying crowd.

Love Speech.

Whoever came up with idea is a PR genius, a marketing marvel, the head surgeon of spin-doctors.  The ANZ has decided to counter hate speech – or at least what it considers to be hate speech-, with glossy, colourful Love Speech posters and articles.

And what constitutes love speech?  Anything that champions this new Sexular Age of course.  Sex and love are the same thing.  Sex is used to sell everything.  Everything is used to sell sex.

Read here

Read also: How ANZ’s pride campaign celebrates diversity and inclusion, Creative Moment Co

 

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