How Jaguar became a vehicle for LGBT idiocy
by Malcolm Clark, spiked:
Executives were persuaded to ditch their traditional customers to appease a tiny coterie of influencers.
The unveiling of Jaguar’s new electric concept car this week was predictably overshadowed by that advert it released earlier this month.
The Jaguar ad was widely mocked, and deservedly so. Its miserabilist cast looked like they had discharged themselves from an institution for the radically neurodivergent, before raiding some bins for random things to wear. ‘Copy nothing’, read the slogan.
The campaign was so bonkers it was tempting to assume it was a joke or an accident. Some of the company’s fans tried to insist the ad was merely a clever way of generating coverage. If only that were true. It actually represented the culmination of a decade-long campaign to groom a classic British brand by the increasingly demented LGBT lobby.
One hint of this could be spotted in a wildly favourable review of the ad in LGBT magazine Attitude. The same article also revealed that the magazine’s publisher, Darren Styles, had been among a select group of journalists given a sneak preview of the car ahead of its official launch.
It might seem surprising that a tiny LGBT magazine (with a circulation so low it doesn’t publish any figures) was invited to a major car brand’s top-secret marketing event. But it shouldn’t be. Because, for almost a decade, Attitude and its owner have been guiding Jaguar in a high-risk pivot away from its traditional customers and towards the LGBT community.
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