More front than fantasy

May 13, 2022 by

by Laura Dodsworth:

New Calvin Klein underpants ad stirs controversy.

The famous clothing brand has posted pictures on Instagram of a pregnant trans man in their iconic underpants.

The picture has created a backlash on Twitter, with users pointing out that only women can get pregnant, and that they won’t buy Calvin Klein products anymore.

What made the picture even more controversial was that it was released on the United States’ Mother’s Day.

“Today, in support of women and mothers all over the world, we’re spotlighting the realities of new families… Roberto is due to give birth to his and Erika’s son Noah any day now.” – Calvin Klein instagram

Brands and organisations seem to have a penchant for proving their ‘progressive’ values on these milestone days. This year, the world’s only Vagina Museum used International Women’s Day to talk about trans women in history.

These days it can also be hard to tell the difference between progressive and parody. At first I assumed this ad had to be a joke à la Babylon Bee, JP Sears or The Onion. I was wrong.

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