New Army adverts tell potential recruits it is okay to cry, be gay and practise your faith

Jan 11, 2018 by

from Sky News:

The Army has released a series of videos which tell potential recruits it is okay to be emotional, gay and religious in a drive to encourage people from all backgrounds.

A £1.6m scheme will see the 40-second long animations broadcast on television, radio and digital platforms.

They explore the questions:

:: Can I be gay in the Army?
:: What if I get emotional in the Army?
:: Can I practise my faith in the Army?
:: Will I be listened to in the Army?
:: Do I have to be a superhero to join the Army?

In the video about emotions, a voice says: “Man up, grow a pair. It feels like as a man, you can never express your emotions.

“I thought joining the Army would be a thousand times worse…but once you’re in, you realise no one is a machine. The Army is family.

“I’ve probably told them things I wouldn’t tell my own family. There’s always someone there to talk to.”

The campaign focuses on inclusivity, with all the videos ending with the phrase: “Find where you belong”.

The video which focuses on sexuality says: “I was really worried about whether I would be accepted, but within days I was more than confident about being who I was…I’m not afraid to talk about having a boyfriend.

“I thought I’d have to hide it, but once you’ve done it you think: Why did I make it such a big thing for so long?”

The ‘This Is Belonging 2018’ campaign comes after the Army faced an outcry over reported plans to scrap its ‘Be the Best’ slogan and historic crest after market research reportedly suggested it was “dated, elitist and non-inclusive” by key audiences.

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