The Best a Man Can Be?

Jan 17, 2019 by

by David Robertson, theweeflea:

Are you old enough to remember this ad?

It’s now been changed into this video which was on all news bulletins yesterday and has been subject to a considerable amount of negative reaction (as well as those who love it).

When I heard about it I was prepared to hate it and get outraged….but in many ways I thought it was excellent.   There is a view of masculinity which is harmful and needs to be challenged.  I think that the advert does that well.  It’s far too easy to dismiss it as ‘woke’ advertising, virtue signalling and toxic anti-masculinity.

The themes of misogyny, bullying and sexual misconduct are serious and should not be lightly dismissed.  In fact they should not be dismissed at all.  Men are generally physically stronger than women, which is why the majority of physical abuse is done by men.  Men in most societies have more social, political and economic power.  That too is far too often used to abuse.

And that can be as true in the Church as in the rest of society.  In fact in the church it can sometimes be worse because the Bible is used to justify bad behaviour and attitudes.  We need to ensure that the name of God is not blasphemed amongst unbelievers because of the wrong way in which we behave, and the misuse of the Bible that is used to justify that.   So good for Gillette – but… (and you knew a ‘but’ had to be coming)…there are things that are deeply disturbing about this advert.

Read here

 

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