The unbearable annoyingness of Pride

Jun 2, 2021 by

by Brendan O’Neill, spiked:

[…]  You can’t move for rainbows right now. The Pride flag will flutter from town halls across the country. Some schools in Scotland will fly the flag for the whole month. I can’t be the only person who found the photo of school pupils wearing Pride face masks beneath a vast Pride flag somewhat chilling. It’s borderline cultish. Go to a cashpoint machine and you’ll be told about Pride. Coutts Bank on The Strand in London once painted its entire facade in the Pride colours. That was a very expensive way of saying: ‘We’re nice, I swear.’

Cops will wear Pride-coloured badges. They’ll do dad-dancing at Pride marches and everyone will go wild for it (except the Daily Mail probably). The army is getting in on the act. It is using Pride Month to showcase its British Army LGBT+ Network. If this doesn’t become a meme featuring someone in the Middle East saying ‘They say the next bombs will be dropped by people who believe in gay rights! Don’t you love progress!’, I will lose all faith in the internet. Even the Beano is flag-shagging. It posted a comic strip featuring Dennis the Menace in a Pride-coloured jumper. I preferred him when he was bullying Walter the Softy.

Snacks are propaganda now, too. Who can forget M&S’s Pride sandwich, which was basically a club sandwich with added guacamole (‘Gays like guacamole, right?’). McDonald’s has created Rainbow-coloured boxes for its French fries, which was definitely one of the key demands of the radicals who took part in the Stonewall riot of 1969 that Pride is meant to commemorate. Skittles surely caused even Pride aficionados’ eyes to roll when they released limited-edition white versions of their sweets, because ‘we are giving up our rainbow to show support for the LGBTQ+ community’. (It is testament to the insanity of intersectionalism that the only complaint about this conceited act of corporate virtue-signalling was that the sweets were white.)

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