Shocking toll of gambling adverts on children

Jan 29, 2018 by

by Sean Poulter, Mailonline:

Two in three teenagers feel bombarded by adverts for betting firms on TV, a study has found.

The revelation came as the Church of England warned of a ‘moral crisis’ for children – and demanded a ban on betting adverts before 9pm.

The study found 65 per cent of teenagers think television channels carry too much gambling advertising, which dominates sports coverage. Only one in four believe TV gambling adverts carry enough warnings about the dangers of becoming addicted.

More than six in ten said some TV adverts for Paddy Power and Bet365 made gambling ‘look fun’. Almost half – 49 per cent – said some of these companies’ commercials made gambling look like a good way to make money.

Researchers have previously found that more than half of 16-year-olds have gambling apps on their smartphones – two years before they are legally allowed to place bets.

The latest study was commissioned by Tory peer Lord Chadlington, whose survey of 1,000 teenagers aged 14 to 18 was conducted by Populus.

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