Digital devotion: Can social media boost the Church’s congregation?

Dec 25, 2017 by

by Callum May, BBC:

Every year in October, the Church of England publishes a meticulous set of spreadsheets showing how many people attend services.

There was a second set of figures this year: it said more people see the Church’s message on social media than in the pews.

According to the annual Mission Statistics, the worshipping community of the Church of England – the people who go to church once a month or more – stood at 1.1 million in 2016. Of these, 20% were under the age of 18 and 31% were aged 70 or over.

Attendance peaked during the Christmas period when 2.58 million people attended church.

But the usual Sunday attendance at church in 2016 was 740,000 people – which represents a 14% decline since 2006.

The Church has had the same realisation as political parties: that people are increasingly engaged online, and it is therefore trying to reach a new audience with modern digital marketing techniques.

It says its videos, podcasts, blogs and images now reach 1.2 million people online every month through Facebook, Twitter, Instagram and LinkedIn.

Read here

Read also: Only 3% of young people will attend church on Christmas Day, Yahoo News


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