‘Jesus is alive’: Christian leaders react to kerfuffle over not cross buns

Mar 26, 2024 by Jill

by Anugrah Kumar, Christian Post:

A supermarket’s decision to replace the traditional cross on hot cross buns with a checkmark has ignited debate across the United Kingdom. Amid the Easter season, the move has led to calls for boycotts and prompted Danny Webster, director of advocacy at Evangelical Alliance, to highlight the core of Easter’s message.

Iceland, the supermarket, initiated a trial replacing the cross with a checkmark on some of its buns following a survey indicating that a fifth of its customers preferred the symbol. This change, however, has faced backlash from various Christian groups and individuals, emphasizing the cross’ enduring significance to many in the U.K.

Reacting to the uproar surrounding Iceland’s removal of the Christian symbol from its holiday buns, Webster of Evangelical Alliance stated that regardless of the supermarket’s design choices, the Christian community will continue to affirm the resurrection of Jesus.

“Easter is when Christians across the globe remember Jesus died on the cross and rose from the grave, Webster was quoted as saying. “Whatever Iceland puts on their buns, Christians will continue to declare the truth of the cross that Jesus is alive.”

Webster also responded to the issue by writing on X: “Might write a piece later about whether or not to respond to enquiries like these. On one level a bit of fun, on another an opportunity to say something about the gospel, but also the risk feeding confected outrage and letting journalists write the headline they’d already planned.”

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