The Growing Feminist Rejection of the Sexual Revolution
by Austin Ruse, Crisis Magazine:
Gen Z may not be taking the morning-after pill as frequently as their elders think they should. So, the morning-after pill is getting a rebrand. You can learn all about it on TikTok, of course. Here comes the newly branded “Julie.”
“Julie” co-founder Amanda E.J. Morrison says, “What we heard from women is that there is a second walk of shame.” The first, of course, is walking home the following day in last night’s clothes after a night of loveless hook-up action. The second walk of shame is heading in your soiled clothes over to the drug store to buy the morning-after pill to ensure the meaninglessness of last night.
“Julie” will be sold in 4,500 Walmart stores and will cost $42.44. To appeal to the kids, it will come in a bright blue box with pink lettering! They are advertising on TikTok so it would be “fun and shareable.” The “Julie” comms director says, “We know that…our target patient is really spending most of their time on TikTok.” [Emphasis added.] A new ad on TikTok was viewed 5 million times.
You may suspect that “Julie” is named after “Julia,” who starred in the Barack Obama campaign ad that showed a single young woman who took the state as her husband throughout her meaningless life and how wonderful it was.
Here we are 60 years into the sexual revolution; could a rebrand be necessary because its younger “beneficiaries” are wising up?
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